LG 77-Inch Class OLED B4 Series Smart TV 4K Processor Flat Screen with Magic Remote AI-Powered with Alexa Built-in (OLED77B4PUA, 2024)

Price: $3,296.99
(as of May 01, 2024 14:24:15 UTC – Details)

From the manufacturer

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Bolder picture, bigger thrills

Experience picture at its best with a stunning 2024 OLED TV— featuring 8.3 million self-lit pixels for darker blacks and richer color, with screen sizes ranging from 42” to a captivating 97”.

Level up with OLED power

Enjoy tear-free gaming with a 0.1ms response time and up to 144HZ refresh rate. Plus, NVIDIA G-Sync and AMD FreeSync technology make it easier than ever to dominate the competition.

Bring home the magic of the big screen

Loaded with Dolby Vision picture and Dolby Atmos sound, get the full cinema experience without leaving home.

A new era of OLED

Make every detail shine with signature OLED technology. Enhanced brightness and over 8 million self-lit pixels mean you can watch from any room without missing a thing.

A world of content awaits

It’s easier than ever to search for content with new webOS 24— plus enjoy over 300 free LG channels for sports, fitness, cooking and more.

DESIGN
Made to match your style

Our 2024 OLED TVs blend in seamlessly with your space, featuring nearly invisible bezels and easy-to-install no-gap designs.

α8 AI PROCESSOR

Picture that adapts

Optimizes content for ideal viewing. Multi View enhances multitasking.

BUILT-IN VOICE SUPPORT

Just say the word

Control your TV and connected devices via Amazon Alexa, Apple AirPlay 2, Google Assistant and more.

GALLERY MODE

TV or a work of art

Not watching? Display paintings, photos and more as your OLED transforms from TV to a gallery.

1 α8 AI PROCESSOR 2 BUILT-IN VOICE SUPPORT 3 GALLERY MODE

SELF-LIT PIXELS: LG’s signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume* and with 100% Color Fidelity.
DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
a8 AI PROCESSOR: No more fiddling with picture settings. The α8 AI Processor 4K with AI Picture Pro identifies the type of content you’re watching to automatically select the ideal setting and fine-tune the picture for the best watching experience and with Multi View with 2 screens lets you split your screen into two unique views so you can watch even more than before.
WEBOS 24 & LG CHANNELS: No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connects you to 300+ free channels of sports, fitness, cooking and more.
GAMING: Packed with gaming features, the LG OLED B-Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.